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SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
SUSTAINABILITY
TRANSPARENCY
Assel & Co
Our Fit Promise
In a world that often romanticizes the sparkle, we believe it’s time to look beyond the shine.
Mining diamonds from the Earth doesn’t just leave holes in the ground; it leaves lasting scars on entire ecosystems. It drains precious water resources, disrupts wildlife habitats, and drives communities to exhaustion in pursuit of stones that—let’s be honest—are no rarer than our capacity to innovate.
Our mission is to offer a better alternative—a way to say “I love you” without saying “I’m sorry” to the planet.
We craft rings that radiate the same brilliance, fire, and timeless elegance, but made above ground.
No conflict, no destruction—just diamonds that shine as brightly as your commitment.
Premium Quality
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Unparalleled Prices
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From the Source
Shopping on Italic means supporting a network of independent manufacturers
Perfect in Every Way
" I was amazed by the quality of my Assel & Co ring. The diamond is radiant, and the design is flawless. Customer service was fantastic, making the whole process so easy. I couldn’t be happier!"
— Kai Felix
Exceeded Expectations
“My Assel & Co engagement ring is both gorgeous and meaningful. The lab-grown diamond sparkles brilliantly, and knowing it’s eco-friendly makes it even better. Truly perfect!"
— Jaycie Glove
Absolutely Stunning!
“My Assel & Co engagement ring is breathtaking! The diamond sparkles beautifully, and I love that it’s sustainable and ethically made. Highly recommend for anyone looking for elegance with a conscience!”
— Susan P.
@diamondsbyassel
Our mission is to offer a better alternative—a way to say “I love you” without saying “I’m sorry” to the planet.