Assel & Co.
Our Mission
Our mission is to offer a better alternative — timeless diamond rings, thoughtfully crafted above ground. No conflict, no destruction — just lasting brilliance for your story.
I so love my engagement and wedding rings!!! I’m old, but these do make my hands look better in real life.
D / VVS2 / 2.0
The ring itself is stunning!!! exactly what I was hoping for in terms of color&clarity, sparkle, and overall look. There was a slight delay in delivery, but the team kept me updated, which I appreciated. In the end, it was worth the wait. I’d recommend them for both quality and customer service
My then boyfriend ordered this ring from Assel&Co, after giving him the exact details I wanted on my ring, which he gave to Assel&Co. Assel&Co crafted the ring so perfectly, I still adore it to this day. We got this emerald solitaire style in gold.
A
Oval Cut Lab Grown Diamond Engagement Ring in 18K Two-Tone Gold - 2.09 CTW , D color, VVS2 clarity, US 8 Size This ring is elegant and eye-catching. The oval diamond sparkles beautifully, while the mixed metals add a modern, stylish contrast. A timeless yet unique piece, perfect for everyday wear or a special occasion. I love it 💍
This ring is absolutely stunning. The stone is incredibly clear and sparkles beautifully in any light. I'm truly in love with it and receive compliments all the time. So happy with my purchase
If I could give 100 stars, I would!
My experience with Assel & Co was absolutely incredible. My husband and I decided it was time to upgrade my engagement ring. Before finding Assel & Co., I had been dealing with another company where not only was the product disappointing, but the customer service was truly horrible. The whole process left me so frustrated that I didn’t even want the ring anymore.
Then I came to Assel & Co., and everything changed. From the very beginning, Assel herself was amazing—so kind, patient, and understanding. I can be very indecisive, but she guided me through every step with such grace and professionalism. She never rushed me and made me feel completely at ease during the process.
When I finally received my ring, it was love at first sight. The craftsmanship, the beauty, the way it sparkled on my finger—I couldn’t be happier. It was everything I had dreamed of and more.
If you’re considering buying your first engagement ring, upgrading your current one, or even just adding another piece of jewelry to your collection—don’t think twice. Go to Assel & Co. I recommend them a million times over!
Super satisfied where their work!! I was able to basically design my whole ring because I showed them pictures of like five rings and different things I like about them and they made it all into one ring!
Assel & Co did a wonderful job guiding us through the process of their pieces and were very easy to work with. Everyday, I look down at my hand and am more than satisfied with the shiny diamond that stands there. Will be purchasing from them again in the future. Thank you!
M
Classic Engagement Ring - Solitaire Style This ring is beautiful! The round shape is perfect and the 3.5-carat stone shines so much in the light. It looks really elegant and classic — just what I wanted.
It feels well-made and comfortable to wear. The stone is secure and the band is smooth. I’ve gotten so many compliments already!
Shipping was fast and it came in a nice box. I’m really happy with my purchase and would definitely recommend it.
D / VS1 / 1.5
Everything came out perfect and very glad I went to Assel & Co for my wife’s engagement ring, at first I was a little worried because of the amount of reviews but the communication was great and everything worked out. I would recommend this place over other high priced jewelers anytime. Thanks for everything God bless.
This ring so beautiful , I’m happy having this ring so many compliments!!!!
M
Classic Engagement Ring - Three-Stone Style I love the quality and style a lot!
