Assel & Co.
In gemology, “color” refers not to how colorful a diamond is — but how colorless it appears. The less color, the rarer and more valuable the stone. A perfectly colorless diamond sparkles brighter and reflects light more purely.
What’s the Difference Between D, E, F and G?
These four grades all appear white to the naked eye, especially once the diamond is set in a ring. But there are subtle differences:
• D — Perfectly colorless. Extremely rare and highly prized for its purity and icy brilliance.
• E — Nearly identical to D, with microscopic traces of warmth only visible under special equipment.
• F — Slightly warmer than E, but still considered colorless. A smart balance between beauty and value.
• G — A hint of warmth under magnification, but still appears white and bright when worn.
💡 Most people cannot tell the difference between these colors without special tools — which means you can confidently choose based on your budget and preference.
Why Does This Matter for You?
Because you don’t have to compromise. Every diamond we offer has been hand-selected by our experts for exceptional beauty, clarity, and color — whether you choose a D or a G.
Unlike mass-market jewelers who offer a wide range of lower-quality stones (K to Z), we focus only on premium color grades. You can feel confident that your diamond will sparkle brilliantly — and look stunning for life.