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Receive a free diamond band with every ring purchase over $2,500

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* Buy a Ring, Get a Complimentary 1-carat Diamond Band!
Classic Engagement Ring - Hidden Halo Style
Regular price From $1,650.00
Classic Engagement Ring - Pave Style
Regular price From $1,750.00
Classic Engagement Ring - Solitaire Style
Regular price From $1,500.00
Classic Engagement Ring - Three-Stone Style
Regular price From $1,900.00
Assel & Co.

Our Mission

Our mission is to offer a better alternative—a way to say “I love you” without saying “I’m sorry” to the planet. We craft rings that radiate the same brilliance, fire, and timeless elegance, but made above ground. No conflict, no destruction—just diamonds that shine as brightly as your commitment.