Receive a FREE DIAMOND BAND with every ring purchase over $2,500
Receive a FREE DIAMOND BAND with every ring purchase over $2,500
Receive a FREE DIAMOND BAND with every ring purchase over $2,500
Receive a FREE DIAMOND BAND with every ring purchase over $2,500
Receive a FREE DIAMOND BAND with every ring purchase over $2,500

Our Mission

Our mission is to offer a better alternative - a way to say “I love you” without saying “I’m sorry” to the planet. We craft rings that radiate the same brilliance, fire, and timeless elegance, but made above ground. No conflict, no destruction - just diamonds that shine as brightly as your commitment.

What Our Customers Say

Real stories and honest feedback from people who chose us.

Based on 8 reviews
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If I could give 100 stars, I would!

My experience with Assel & Co was absolutely incredible. My husband and I decided it was time to upgrade my engagement ring. Before finding Assel & Co., I had been dealing with another company where not only was the product disappointing, but the customer service was truly horrible. The whole process left me so frustrated that I didn’t even want the ring anymore.

Then I came to Assel & Co., and everything changed. From the very beginning, Assel herself was amazing—so kind, patient, and understanding. I can be very indecisive, but she guided me through every step with such grace and professionalism. She never rushed me and made me feel completely at ease during the process.

When I finally received my ring, it was love at first sight. The craftsmanship, the beauty, the way it sparkled on my finger—I couldn’t be happier. It was everything I had dreamed of and more.

If you’re considering buying your first engagement ring, upgrading your current one, or even just adding another piece of jewelry to your collection—don’t think twice. Go to Assel & Co. I recommend them a million times over!

Super satisfied where their work!! I was able to basically design my whole ring because I showed them pictures of like five rings and different things I like about them and they made it all into one ring!

Assel & Co did a wonderful job guiding us through the process of their pieces and were very easy to work with. Everyday, I look down at my hand and am more than satisfied with the shiny diamond that stands there. Will be purchasing from them again in the future. Thank you!

M
Classic Engagement Ring - Solitaire Style
Melissa O.

This ring is beautiful! The round shape is perfect and the 3.5-carat stone shines so much in the light. It looks really elegant and classic — just what I wanted.

It feels well-made and comfortable to wear. The stone is secure and the band is smooth. I’ve gotten so many compliments already!

Shipping was fast and it came in a nice box. I’m really happy with my purchase and would definitely recommend it.

This ring so beautiful , I’m happy having this ring so many compliments!!!!

M
Classic Engagement Ring - Three-Stone Style
Melissa

I love the quality and style a lot!